Understanding the differences between ATS vs Recruitment Automation Platforms


January 30, 2023

You may have heard the terms ATS and recruitment automation platform thrown around, but what do they actually mean? And more importantly, which one is right for your business?

In a nutshell, an ATS is a software application used to manage and track candidates through the recruiting process. On the other hand, a recruitment automation platform is a comprehensive system that automates and integrates the entire hiring process, from sourcing and attracting candidates to onboarding and tracking employee performance.

The question then becomes: which is right for you? In this article, we’ll break down the key differences between ATS and recruitment automation platforms so you can make an informed decision about which one is best for your business.

What is an Applicant Tracking System (ATS)?

An applicant tracking system, or ATS, is software that helps companies manage the recruitment process. It does this by tracking and storing information about job applicants, such as their resumes, applications, and contact details.

An ATS can automate tasks such as screening resumes, organizing interviews, and sometimes sending out offers of employment. This saves time and money for companies, and it also makes the recruitment process more efficient.

What is a Recruitment Automation Platform?

A recruitment automation platform is a software platform that helps talent acquisition teams manage their recruitment process more efficiently. It does this by automating tasks such as creating and managing job postings, screening resumes, scheduling interviews, answering candidates’ queries in real time, conducting candidate assessments and evaluations, onboarding, and managing employee relationships till they leave the organization.

Recruitment automation platforms can be a great time-saving tool for recruiters, as they automate the tasks that would normally take up a lot of their time. They can also help to ensure that the recruitment process is more consistent, efficient, and accurate.

What is the difference between ATS and Recruitment Automation Platforms?

Perhaps the most important distinction between ATS and Recruitment Automation Platforms is their scope and purpose. In general, ATS is designed for tracking and organizing candidates, resumes, and job postings. They are also used for creating a workflow to manage the entire recruitment process, from job postings to onboarding new hires.

On the other hand, Recruitment Automation Platforms are focused on automating tasks like resume screening, sourcing candidates, auto-scheduling interviews, assessing and evaluating candidates, engaging and guiding candidates throughout the process, and gathering feedback from hiring managers to streamline the recruitment process.

Both systems can be integrated with one another to provide a more comprehensive solution. It all depends on your organization’s specific needs when it comes to recruitment automation.

Benefits of implementing both ATS and Automation Platforms

The biggest advantage of utilizing both an ATS and a recruitment automation platform is that it can help you streamline the recruitment process and make it more efficient. An ATS can help you by tracking and organizing resumes, while a recruitment automation platform can help you automate tasks like sending emails, scheduling interviews, and creating personalized recruitment workflows.

By using both an ATS and a recruitment automation platform, you will be able to quickly compile data about potential candidates and save time on mundane tasks like sending emails or updating job postings. Additionally, when used together, these two solutions can provide a more comprehensive view of the talent market and give you an edge in finding your ideal candidate. And since many platforms offer a variety of pricing options, there are affordable solutions for businesses of all sizes.


It can be tough to differentiate between ATS and recruitment automation platforms. They both offer features that can optimize and streamline the recruitment process, but they are ultimately used for different purposes. An ATS is generally used to manage and track applicants, while a recruitment automation platform is used to automate and streamline the entire recruitment process by leveraging the latest technologies such as artificial intelligence, machine learning, and natural language processing.

When deciding which platform is right for your business, it’s important to consider your specific needs and how each platform can meet them. If you’re not sure which platform is right for you, consult with an expert who can help you make the best decision for your business.

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