How to measure the impact of your recruitment automation platform


February 27, 2023

So you’ve finally invested in a recruitment automation platform—that’s great! But how are you going to measure its impact? After all, a successful recruitment process is reliant on high-quality candidates who can commit to the job and stay with your organization for as long as possible.

That’s why it’s important to ensure that your recruitment processes are efficient, transparent, and supportive for every candidate, no matter where they are in their journey. In this article, we’ll explore the importance of measuring the impact of a recruitment automation platform, and key performance indicators, as well as present actionable tips on how you can measure the effectiveness of any changes that you make.

Ready? Let’s dive in!

Importance of measuring the impact of recruitment automation platforms

When you are using an automated recruitment platform to initiate and maintain contact with candidates, it is critical that you measure the impact of your platform on the hiring process. Measuring the effectiveness of your recruitment automation platform not only provides you insights into how well the hiring process is working but also helps identify any problem areas that might be causing candidates to drop out of your recruitment process.

Here are some key performance metrics that you can look at when assessing the impact of your platform:

  • Responsiveness: How many days does it take for a candidate to receive a response from the automated system? Is this timeline in line with what was promised?
  • Efficiency: What is the ratio of applicants who haven’t dropped off from their first interaction with the automated system to those who have?
  • Engagement: Are job seekers actively engaging with your automated system? Are they responding to emails and messages, or leaving applications incomplete or unanswered?

Key performance indicators for measuring the effectiveness of the platform.

Recruitment automation platforms offer several benefits such as simplifying the recruitment process, reducing administrative work, and enhancing the candidate experience. To evaluate the efficiency of such platforms, the following metrics can be used:

  • Time-to-hire: using automation platforms can considerably shorten the time needed to fill a job opening. Analyzing the time-to-hire before and after implementing the platform can provide insights into its impact on recruitment efficiency.
  • Cost-per-hire: by automating various administrative duties such as job postings, candidate screening, and interview scheduling, recruitment automation platforms can also decrease the cost-per-hire. A recruitment automation platform should reduce the cost-per-hire by reducing the need for external recruiters, lowering advertising costs, and automating administrative tasks.
  • Candidate quality: the effectiveness of the platform in attracting high-quality candidates is another important indicator. Examining the percentage of candidates hired through the platform who continue to work for the company for a specific time period, such as six months or a year, can determine the quality of candidates.
  • Candidate experience: recruitment automation platforms can enhance the candidate experience by providing timely communication, personalized feedback, and user-friendly interfaces. Surveying the candidate’s satisfaction and feedback can evaluate the platform’s impact on the candidate experience.
  • Hiring manager satisfaction: the platform’s impact on hiring managers’ satisfaction can also be a crucial factor. Evaluating their feedback and satisfaction levels with the platform’s features can help determine the recruitment automation platform’s efficiency.
  • Diversity and inclusion: recruitment automation platforms can eliminate unconscious biases in the recruitment process and improve diversity and inclusion. Measuring the diversity and inclusion of candidates hired through the platform can help assess its impact.
  • Compliance: recruitment automation platforms can ensure compliance with recruitment laws and regulations. Examining compliance levels before and after implementing the platform can evaluate its impact on the organization’s overall compliance.

By monitoring these metrics, organizations can assess the effectiveness of their recruitment automation platforms and make informed and accurate hiring decisions.

Best practices for using recruitment automation platforms to improve hiring efficiency

Using a recruitment automation platform effectively is key to providing a smoother, more streamlined recruitment process. Here are a few best practices that you can follow to ensure you’re getting the most out of your recruitment automation platform:

  • Analyze your data: Your recruitment automation platform should provide data that allows you to analyze the effectiveness of your hiring process. It should also let you track and compare metrics like average time to fill job openings, applicant satisfaction ratings, cost-per-hire metrics, and more. Analyzing this data can help you pinpoint areas for improvement in your recruitment strategy.
  • Monitor candidate activity: Your recruitment automation platform should provide insights into how candidates interact with automated processes like virtual assistants and other communication tools. This will help you identify areas for improvement, as well as opportunities for increasing engagement and improving the overall candidate experience.
  • Monitor open rates/click-through rates/response rates: You can also monitor the open rates, click-through rates, and response rates of messages sent via your recruitment automation platform. This will give you an idea of how well it is performing in terms of engagement and how effective it is in delivering messages quickly and accurately.
  • Test different message variations: You can also test different message variations to see what works best. Try sending different messages to different groups or segments of candidates, then compare the results to find which messages resonate better with them. This will allow you to refine your recruitment process accordingly and ensure that it provides an optimal candidate experience.
  • Employ A/B Testing: A/B testing can be used to identify which elements of your automated recruitment process are working best for candidates and which need work. You can use A/B testing to compare different versions of job descriptions, communications methods, and more. Doing so will help you optimize the effectiveness of your automation platform.

By taking these steps and regularly evaluating data from your recruitment automation platform, you’ll be able to identify opportunities for improvement and ensure that your process is delivering exceptional candidate experiences in an efficient way.


Employers know that an efficient, automated recruitment platform helps to improve candidate experience and ultimately increases the chances of finding the right person for the job.

However, it’s not enough to simply implement a recruitment automation platform. Businesses must measure its impact on the recruitment process in order to ensure their platform is delivering the results they want. By collecting feedback, tracking engagement metrics, and analysing candidate journeys, employers can get a better sense of how their recruitment process is impacting those they are reaching out to.

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