How to evaluate candidate experience in the recruitment process


March 10, 2023

In a world where customer experience is a premise, candidate experience shouldn’t be any different. The recruitment process is like any other customer experience as it starts with the first contact the candidate has with your company and continues even after they leave the company.

But it takes more than listening to feedback to ensure a pleasant journey for candidates throughout their contact with your organization. It requires actively assessing candidate experience and taking proper steps to ensure that the journey is efficient and smooth.

When evaluating candidate experience, you need to look at more than just survey responses; there’s also interviewing effectiveness, resume review, job postings, onboarding, among others. In this article, we’ll show you how to effectively assess and measure candidate experience in the recruitment process.

The importance of candidate experience

Every job seeker has a unique experience with a company’s recruitment process. And as a recruiter or hiring manager, it is important to understand what that experience is like. Evaluating candidate experience is key to assessing the effectiveness of your recruitment process and improving the candidate’s journey. Not only is it important to evaluate what kind of feedback job seekers have during the hiring process, but measuring their total experience will provide valuable insights into how successful your recruitment process really is.

The best way to track and measure candidate experience is to use surveys and questionnaires sent directly to the candidates. This can help you identify weaknesses in the application process, such as long wait times for responses or frustrating processes that lead to high drop-off rates among potential applicants. Forcing yourself and your team to assess candidate experience regularly will help you continuously refine and improve it, enabling you to quickly identify areas for improvement in the recruitment process and ensure a positive experience for all job seekers.

Techniques to measure candidate experience

When it comes to measuring candidate experience, there are a few key metrics you can use. One of the most important is time-to-hire, the amount of time it takes from when a candidate submits their application to when they start work. It’s an effective way of gauging how smoothly the process is running and ensuring that candidates aren’t spending too much time waiting for a response.

Another way to measure candidate experience is by collecting feedback from current employees and recent hires. This can give you valuable insight into how candidates view their journey through the recruitment process, what kind of interactions they had with your team, and whether their expectations were met.

You can also use Candidate Net Promoter Score (CNPS) surveys to get an overall score for the candidate experience. CNPS surveys measure how likely the candidate is to recommend your company as an employer based on their experience with the recruitment process from the application to the offer stage. This provides a comprehensive metric for evaluating how well you’re managing candidate experience in the recruitment process.

Tools used to track candidate experience

When it comes to measuring candidate experience, there are some tools that you should consider using to ensure that you are evaluating candidate experience in the recruitment process.

The most popular tool used by employers is an automated survey platform. This platform allows employers to survey candidates about their experiences and receive feedback about the recruitment process. Survey platforms also help employers track the responses to identify areas for improvement, as well as measure satisfaction over time.

Another popular tool used by employers is the recruitment automation platform. These platforms can provide employers with an end-to-end overview of the recruitment process, allowing them to track applicant progress and measure each stage of candidate experience. This way, they can get a comprehensive picture of the overall candidate journey, allowing employers to see how they can improve the recruitment process to improve the candidate experience.

There are tools such as customer relationship management (CRM) systems that allow employers to track and follow up on candidates throughout their journeys in order to provide personalized engagement and support for each applicant. These CRM systems make it easier for employers to evaluate (and customize) their recruitment processes to optimize candidate experience from start to finish.

Using data to improve candidate experience

Data can be your best friend when it comes to evaluating candidate experience in the recruitment process. Measuring Key Performance Indicators (KPIs) such as time to fill and time-to-hire allows you to see how efficient a recruitment process is and gives insights into how to improve candidate experience. This can only lead to better results and a stronger employer brand.

Therefore, it is important to collect meaningful data throughout the recruitment process in order to evaluate candidate experience. Consider the following data points when looking at recruitment KPIs:

  • Time-to-fill: The total elapsed time between a requisition opening and closing
  • Time-to-hire: The amount of time it takes from when an applicant first applies for a job until they receive and accept an offer
  • Cost-per-hire: The total cost associated with sourcing, interviewing, and hiring one new employee
  • Quality of hire: A measurement of how successful a new hire is in their role compared to other employees

The role of the recruiter & hiring manager in enhancing the candidate experience

It is not just the technology that helps determine candidate experience. The recruiters and hiring managers also play a huge role in making sure that the experience is a positive one. Recruiters and hiring managers should work together to ensure timely communication, clear expectations set forth, and opportunities for candidates to ask questions throughout the recruitment process.

It’s important to keep in mind that candidate experience isn’t just limited to things like sending out applications or scheduling interviews as it covers all touchpoints of the recruitment process. This includes using the right language when communicating with candidates, establishing contact with candidates immediately after receiving applications, and providing feedback in a timely manner, etc. are very important components of evaluating candidate experience.

Clear communication between recruiters and hiring managers is essential for creating an effective recruitment process as well as for gathering helpful data about candidate experience. Here are some tips for enhancing candidate experience:

  1. Establish a unique company culture – this can help attract qualified candidates who fit with your company values
  2. Keep applicants in the loop – timely communication will show them you care about their journey
  3. Invest in employee onboarding – this ensures new hires feel like a part of your team from day one
  4. Get creative with recruitment campaigns – use digital channels such as social media or video-driven platforms
  5. Track metrics – measure things like response time, interview duration, or candidate feedback

These steps can help you better evaluate and enhance your company’s candidate experience ultimately making you more successful as an employer of choice!

Strategies for improving the candidate experience

When it comes to measuring candidate experience, there are several strategies that you can use to make sure that your recruitment process runs smoothly and efficiently. Here are just a few:

  • Automate your processes:- Automating as much of your recruitment process as possible will ensure that every candidate has a standardized and consistent experience. This means automating communication and collecting feedback through surveys and questionnaires, in addition to scheduling interviews with candidates. Not only will this help streamline the recruitment process, but it will also make sure that your candidates get a uniform experience each step of the way.
  • Ask for feedback:- Don’t be afraid to reach out to candidates at each step of the recruitment process for feedback. Ask them about their experience so far and what improvements should be made to ensure a more successful hiring process. By gathering this data early on, you can adjust on the fly if something isn’t working correctly or if something needs to be improved upon. Plus, it shows candidates that you value their opinion and consider constructive criticism when making decisions about your hiring processes.
  • Measure performance in real time:- Measure performance in real-time by collecting data points throughout the recruitment process. This could range from tracking how quickly candidates respond to messages or emails all the way up to measuring how long it takes for an offer to be accepted or rejected. All this data can give you invaluable insight into where improvements can be made, so don’t forget to take the time and track performance whenever possible.


In short, effectively measuring candidate experience in the recruitment process is no easy job. You have to have an effective strategy to track and analyse the right data and use the right tools to make sure you’re getting accurate information. It’s also important to remember that candidate experience isn’t a one-time review. It’s an ongoing process of evaluation, feedback, and improvement.

When you approach candidate experience with a strategic and well-thought-out plan, it becomes easier to ensure candidates have a satisfying experience when engaging with your company. Being conscious of the steps you take and the interactions you have with candidates throughout the recruitment process will ensure a positive and rewarding candidate experience.

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