How gamified assessments improve your recruitment results


November 20, 2022

Imagine if you could reduce the time to find the best candidates by 75%. Or even better, imagine finding the best candidates 2x faster. Sounds too good to be true? It’s not. It’s possible with the help of gamified and game-based candidate assessments.

Gamified assessments use game mechanics to evaluate a candidate’s skills and behaviors in a fun and engaging way. They are a great way to identify the best candidates for your organization, and they can be used at any stage of the recruitment process.

In this article, we’ll explore how gamified assessments can improve your recruitment results, and we’ll look at some of the best games out there for assessing candidates.

Gamification in recruitment

You might wonder, what is gamification? And how can it help you with your recruitment efforts?

Gamification is the use of game mechanics in non-game contexts. It’s turning everyday activities into a game. And in recruitment, gamified assessments can engage candidates effectively and help them better understand the assessment process. They can also measure abilities and identify top talent. Also, they offer a great way to generate superior candidate engagement throughout the hiring process.

The ROI of gamified assessments shows they are an effective way to engage candidates and identify top talent. So if you’re looking for a way to improve your recruitment results, gamification might be just what you need.

How gamified assessments work

Imagine if your next recruitment process was based on a game. What if you could see how well candidates performed in a fun and engaging environment?

Assessment solutions providers, like Aon, offer various assessment products on which personality traits and skills are measured through standard gaming techniques. This means that you can see how potential employees perform in a fun and engaging environment.

What’s more, gamified assessments offer data-backed and objective insights that allow for hiring based on potential. You can see how well a candidate would perform in your organization, even if they don’t have the required skills yet. This can be an immense advantage for finding the best talent.

Why do you need gamified assessments?

It’s no surprise recruiters are starting to use gamification in their candidate assessments. After all, it’s a great way to engage candidates and reduce bias. And the benefits don’t stop there. Gamified assessments can also help recruiters collect data more efficiently and make better decisions about whom to hire.

They can be used throughout the entire hiring process, from the initial stages of screening candidates to onboarding new employees. So if you’re looking to improve your recruitment results, it’s time to use gamified assessments.

How to get started with gamified recruitment

So how do you get started with gamified recruitment? Here are a few tips:

  1. Decide which stage of the recruitment process you want to gamify. There are different recruitment stages you can choose from, so pick one that will have the biggest impact on your results.
  2. Come up with a scoring system that will accurately reflect the skills and abilities of your ideal candidates.
  3. Create fun and engaging tasks that will assess candidates’ skills and abilities.
  4. Make sure your assessment is fair and consistent across all candidates.

By using gamified assessments, you can see a significant improvement in the quality of candidates, the speed of the recruitment process, enhanced candidate experience, and candidate engagement. If you’re not using gamified assessments yet, now is the time to start. They’re an affordable, efficient, and fun way to improve your recruitment results.

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