impress.ai helps CapitaLand hire the best talent in a tight candidate market

The Background

CapitaLand is a forward-thinking organisation that puts sustainability at the core of what it does. To continue with its rapid growth trajectory and drive its mission, the group hires top talent across Asia. CapitaLand wanted a fast and efficient recruitment process that delivered an interactive candidate experience to engage the best talent. However, with a high-volume and manual screening process, it took up to three months to accurately screen and assess candidates. In a competitive market, this ran the risk of losing top graduates to other offers.

The Solution

CapitaLand selected impress.ai on the strength of its proven track record, to help the company achieve its recruitment goals efficiently. Today, CapitaLand has a seamless, automated application-to-shortlist process that is completed in an average time of 16 hours and 24 minutes per candidate, a significant improvement from the manual process it used to take in the past.

impress.ai automated the entire recruitment process, from the first interaction to candidate shortlisting. Candidates who passed the pre-screening were guided to the first round of assessments, where they were evaluated based on their skills and competencies. The assessments were then graded by artificial intelligence to progress those who had achieved the required results to a video interview. Conducted by an intelligent conversational virtual assistant named Clara, the video interview was then graded and suitable candidates were advanced to a case study challenge. Upon completing all assessments and evaluations, the AI system scored and ranked candidates based on their skills, competency and fit for the role, enabling CapitaLand’s recruiters to select the best-qualified candidates.

In addition, the solution delivered a seamless, 24/7 candidate experience by using Clara, the conversational virtual assistant, to respond to candidate questions anytime, anywhere. The first iteration of Clara handled 3,611 candidate enquiries, of which, 44% took place after office hours, demonstrating its value in saving recruiters’ time and increasing candidate engagement. Overall, the end-to-end recruitment experience achieved high engagement with candidates, with an average satisfaction rating of 4.67 out of 5.

The Results

impress.ai delivered an interactive, engaging candidate experience that:

Increased hiring speed, accuracy and diversity in a high-volume process

Reduced candidate drop-off and increased engagement with an average satisfaction rating of 4.67/5

Saved CapitaLand Group 21.4 days of productivity and SGD 7,505 worth of recruiter time on every intake

Achieved cost savings of SGD 25, 064 on screening alone